NORTH JET | BRAND IDENTITY
The NORTH JET brand identity is defined by restraint and intention. Drawing from the raw landscapes of the far North, the visual system reflects a world shaped by ice, stone, and shifting light. The palette is muted and atmospheric, creating depth and calm while allowing the environment to lead the narrative.

The raven sits at the centre of the identity, a symbol of intelligence, intuition, and guidance in Nordic culture. Interpreted through a continuous-line form and sharpened into angular contours, the icon merges ancient symbolism with modern precision. Typography is understated and deliberate. A refined serif establishes authority and timelessness, while a mono grotesk introduces structure and clarity. Generous spacing and controlled hierarchy reinforce the brand’s sense of balance and quiet confidence. Every element is considered. Nothing is decorative. NORTH JET’s identity is designed to endure, composed, grounded, and quietly powerful.